How many Google reviews does a roofer need?
Updated October 2026
Quick answer
In Glasgow, the typical roofer has 100 Google reviews. Across the markets we measure, roofers range from 9 (Peterborough) to 100 (Glasgow).
Roofers town by town
Every town where we publish a figure, lowest first. A figure is published only where at least 15 roofers with premises were checked within the last 120 days. Pick a town to put its own number in the answer at the top of the page.
| Town | Typical reviews | Top third from |
|---|---|---|
| Peterborough | 9 | 12 |
| Exeter | 10 | 24 |
| Swindon | 10 | 18 |
| Carlisle | 11 | 18 |
| Sunderland† | 11 | 15 |
| Mansfield | 12 | 22 |
| Gloucester | 13 | 16 |
| Chelmsford | 14 | 20 |
| Norwich | 16 | 32 |
| Southampton | 17 | 27 |
| Guildford | 19 | 22 |
| Wakefield | 19 | 33 |
| Worcester | 19 | 40 |
| Aberdeen | 21 | 34 |
| Preston | 21 | 30 |
| Cardiff | 23 | 32 |
| Nottingham | 24 | 48 |
| Darlington | 27 | 29 |
| Wolverhampton | 28 | 39 |
| Bristol | 35 | 46 |
| Bolton | 38 | 69 |
| Doncaster | 39 | 43 |
| Milton Keynes | 42 | 57 |
| Leeds | 44 | 78 |
| Glasgow | 100 | 110 |
† At or within one of the 15-business floor (Sunderland). These figures are true for the roofers we hold but rest on the fewest of them we will publish from, so one listing opening or closing can move them, and they are the most likely to be withdrawn at the next refresh.
We also hold roofers in Lincoln, Shrewsbury, Aylesbury, Lowestoft, Harrogate, Paisley, Basingstoke, Bicester, Taunton, Leighton Buzzard, Thame — but not the 15 businesses with premises we need before publishing a figure, so those towns get none.
How review counts are spread: Roofers
Solid bars mark the typical count for roofers, and where the top third and the top 10% begin.
- under 1031%
- 10 to 24typical: 1928%
- 25 to 49top third from 3319%
- 50 to 99top 10% from 9014%
- 100 to 2497%
- 250 or more1%
Half of the roofers we measure sit between 8 and 46 reviews. 8% have reached 100 reviews or more.
Ratings rarely set businesses apart: the typical roofer already shows 4.9 stars, and 83% of roofers are at 4.5 or above. Review count is what differs.
What a click costs, against what an ask costs
Google Ads charges a roofer for every click on a search like “emergency roofer [town]”. Across the towns where a figure is reported, the typical click costs $4.53; the dearest is Guildford at $11.00. Those figures come from DataForSEO Labs keyword_overview for Google Ads, retrieved 21 September 2026 to 22 September 2026, in US dollars as DataForSEO reports them. Where the emergency term is not in DataForSEO's database, the plain “roofer [town]” term stands in.
Asking a customer you have already served to leave a review costs 24p through DriveMoreReviews on the entry plan (£24 a month for up to 100 customers). One click bought, or about 15 customers asked at the typical click price (taking $1 as 79p) — and the click is gone the moment the searcher moves on, while a review stays on the listing. That is the contrast, not a claim about how many of those asks turn into reviews.
Footnote: "emergency roofer cardiff" is listed at $24.64 on 20 searches a month, which reads as a thin-volume artefact; the head term is shown instead.
Footnote: "emergency roofer bristol" is listed at $63.63 on 30 searches a month, which reads as a thin-volume artefact; the head term is shown instead.
Questions about roofer reviews
- How many Google reviews does a roofer need?
- The typical roofer has 19 Google reviews, so that is the first number to beat. 33 puts a roofer in the top third of the roofers a customer is choosing between, and 90 in the top 10%. Your own town matters more than any of those: the table above runs from 9 in Peterborough to 100 in Glasgow.
- What is a good Google rating for a roofer?
- The typical roofer shows 4.9 stars, and 83% of roofers are rated 4.5 or above, so anything below 4.5 stands out against them. 73% are at 4.8 or higher. Ratings bunch this tightly in local search, which is why a rating on its own rarely separates one roofer from the next - the review count does.
- Which towns have the most-reviewed roofers?
- Glasgow, where the typical roofer has 100 Google reviews, then Leeds and Milton Keynes. The table above lists every town we publish, lowest first, so you can read off your own rather than the top of the list.
- How many 5-star reviews cancel out a 1-star?
- At a 4.6 average it takes 9 five-star reviews; at 4.8 it takes 19, and at 4.9 it takes 39. The arithmetic is (your rating − 1) ÷ (5 − your rating), rounded up, so the higher your average the more one 1-star costs to undo. The review calculator does it for your own rating and count.
- How do roofers get more Google reviews?
- By asking every customer, soon after the job, with a short message and one link. Left to chance, a listing collects reviews only from the people who think to go and find it; an ask reaches the rest. If you do not have the link yet, get your Google review link and QR code free. DriveMoreReviews sends that ask by text for you.
Where these numbers come from
For each town we read the public Google Business Profile listings Google returns for “roofers [town]” — up to sixty — and keep only businesses with a street address in the town. Service-area listings with no address, suppliers and training providers, listings with fewer than three reviews, and businesses whose Google primary category is not one we count as a roofer are all removed before anything is counted. A town is published only when at least 15 businesses survive that, and only while the figures are under 120 days old; a town whose figures go stale is withdrawn rather than shown as current.
That leaves 775 UK roofers with premises, across 36 towns, checked October 2026. The typical figure we quote is the median rather than the mean, because a handful of very large counts pull a mean above where most of a market actually sits. We do not name businesses: the median, the spread and the count are the market; the names are not ours to publish.
Cite this page
Source: DriveMoreReviews, How many Google reviews does a roofer need? (October 2026), https://drivemorereviews.com/google-reviews/roofers
You may quote these figures with a link to this page.
Other business types: Plumbers, Electricians, Builders, Garages, Estate Agents — or the Google review calculator, which holds every business type and town we publish.