How many Google reviews do electricians have?

An electrician in Bristol needs 61 reviews to sit in the middle of the town; one in Shrewsbury needs 7. The same trade, the same country, and the number that means "average" is 9 times larger at one end than the other. Of the 32 towns, 19 have a middle under 20 and 3 have one of 50 or more; the town in the middle of the list is Wolverhampton at 17. So a national rule of thumb - "get to 30", "aim for 50" - is right in some towns and wrong by a wide margin in others, in both directions.

Where the middle is bunched, a few reviews move a listing a long way: in Gloucester an electrician at the middle (15) passes 7 competitors with five more; in Worcester the same five pass 1, because its 18 electricians are spread from 12 to 51 across the middle half. The tightest market is Carlisle, where half the electricians sit between 5 and 14 reviews.

The “cost per click” column is what Google Ads charges an electrician for one click on a search like “emergency electrician [town]”, as reported by DataForSEO Labs keyword_overview for Google Ads UK, retrieved 21 September 2026 to 22 September 2026 (in US dollars, as DataForSEO reports it). Across the 31 towns with a figure the middle is $8.17 a click; the dearest is Exeter at $34.39. Where the emergency term is not in DataForSEO's database, the plain “electrician [town]” term is shown and marked.

Asking a customer you have already done a job for to leave a review costs 19p through DriveMoreReviews on the entry plan (£19 a month for up to 100 customers). One click bought, or about 34 customers asked, at the middle rate (taking $1 as 79p) — and the click is gone when the visitor leaves, while a review stays on the listing. That is the contrast, not a promise about how many of those asks turn into reviews.

Footnote: "emergency electrician sunderland" is listed at $18.01 on 30 searches a month, which reads as a thin-volume artefact; the head term is shown instead.

Footnote: "emergency electrician gloucester" is listed at $23.67 on 30 searches a month, which reads as a thin-volume artefact; the head term is shown instead.

Footnote: "emergency electrician lincoln" is listed at $12.75 on 30 searches a month, which reads as a thin-volume artefact; the head term is shown instead.

Footnote: "emergency electrician basingstoke" is listed at $19.39 on 20 searches a month, which reads as a thin-volume artefact; the head term is shown instead.

Footnote: "emergency electrician preston" is listed at $11.29 on 40 searches a month, which reads as a thin-volume artefact; the head term is shown instead.

Footnote: "emergency electrician worcester" is listed at $18.06 on 30 searches a month, which reads as a thin-volume artefact; the head term is shown instead.

Footnote: "emergency electrician aylesbury" is listed at $55.55 on 10 searches a month, which reads as a thin-volume artefact; the head term is shown instead.