Privacy Notice for Businesses We Contact

DriveMoreReviews.com is operated by W W Media, the data controller for the information described here. Our ICO registration number is ZC105203. Contact us at support@drivemorereviews.com.

• Business name, trade and town
• Your public Google review count and star rating, and the same figures for other businesses in your trade and town, which is how the report is built
• Contact details published on your Google listing or website: phone number, website address and, where listed, an email address
• Whether and when you opened the report link, and the browser used, so we know whether the message reached anyone
• Anything you give us on the report page: an address to send the report to, or contact details if you ask to hear when your position changes
• If you start a trial from your report, we note which report you came from so we know it was useful.

We do not hold names of individuals, home addresses, financial information or anything about your customers.

Everything in section 2 that we did not get from you directly came from one of two public sources.

• Your public Google Business Profile listing, and the public listings of other businesses in your area, collected by an automated listing-data service
• Your own website, where your listing has one. We read the homepage and, if it is linked from there, a contact page, looking for a phone number and an email address — the details many businesses publish on their site but not on their Google listing. We read only what any visitor to those pages can see

We do not buy contact lists and we do not use the Google Places API for this.

We hold it to tell local businesses how their Google review count compares with nearby competitors and to offer them our service. Our lawful basis is legitimate interests (UK GDPR Article 6(1)(f)): a small, relevant business-to-business message about a matter you can act on, built from information you have already chosen to publish, with a clear way to say no.

We contact a business a small number of times at most. We do not contact you again once you ask us not to.

If you tick the box on the report page asking to hear when your position changes, we rely on your consent for those messages instead. We record the exact wording you agreed to, when, and from where. You can withdraw at any time by the routes in section 7.

These are the same rules as section 5 of our main Privacy Policy, applied to the record we hold about your business. Whatever the rule below, you can ask us to delete your record at any time using the contact details in section 7, and we will.

• Prospect records - businesses we found on public Google listings and their own websites, and may contact — If we contact your business about DriveMoreReviews and you don't reply or sign up, we delete your details 12 months after our last contact. You can ask us to delete your details at any time and we will. If you ask us not to contact you again, we keep only your number on our do-not-contact list so we never message you again.
• Consent record — if you asked to hear from us, the record of that consent is kept with your business record and deleted with it under the rule above.
• Do-not-contact record — Kept indefinitely, for the same reason as opt-outs: it is how we make sure we never contact someone who asked us not to.
• Public listing figures — the business name, review count, rating and town we read from your public Google listing, which carry no contact details. We hold them while we run local comparisons for your trade and town, and a figure more than 120 days old is no longer used in any comparison.

Where someone has opted out, we keep the minimum record needed to keep honouring that opt-out - the phone number, the fact they opted out and when - indefinitely, for as long as we operate. Deleting it would mean texting someone who told us to stop. This is a deliberate legitimate-interest retention, not an oversight.

The same providers that host and run the rest of our service, listed in section 6 of the Privacy Policy, plus the automated service that reads public Google listings and business websites for us. We do not sell or share it with anyone else.

You can object to us holding or using this information at any time, and we will stop. You do not need to give a reason.

• Reply STOP to any text message from us
• Email support@drivemorereviews.com from any channel, including if you received a letter or a shared link

You also have the rights of access, correction and erasure described in section 8 of the Privacy Policy, and the right to complain to the ICO (section 9 there). We respond within 30 days.