How many Google reviews do estate agents have?
Real counts from estate agents with premises in 41 UK towns, measured rather than asserted. Updated September 2026.
Quick answer
Half of the 972 estate agents with premises across 41 UK towns have fewer than 132 Google reviews, half have more - 132 is the typical count - checked September 2026.
214 puts an estate agent ahead of two in three of them (the top third); 462 ahead of nine in ten (the top 10%). Town by town the middle runs from 48 (Shrewsbury) to 262 (Bristol) — a 5-fold difference in what "enough" means.
Source: 972 public Google Business Profile listings for estate agents with a street address, across 41 UK towns, read September 2026. Service-area listings with no address are excluded. No business is named on this page.
Estate Agents, town by town
39 towns with a published figure, lowest first. A figure is published only where at least 15 estate agents with premises were checked within the last 120 days. “+5 passes” is how many local competitors an estate agent sitting at the town's middle would overtake with five more reviews. Each town links to its own view of the tool, where you can place your listing against it.
| Town | Estate Agents with premises | Middle | Top third from | +5 passes | Tool view |
|---|---|---|---|---|---|
| Shrewsbury | 27 | 48 | 79 | 1 | View |
| Mansfield | 26 | 50 | 117 | 2 | View |
| Carlisle | 23 | 54 | 77 | 1 | View |
| Paisley | 19 | 59 | 79 | 1 | View |
| Rochdale | 19 | 66 | 110 | 1 | View |
| Sunderland | 20 | 78 | 121 | 1 | View |
| Barnet | 26 | 81 | 122 | 2 | View |
| Harrogate | 20 | 83 | 152 | 1 | View |
| Walsall | 25 | 84 | 137 | 1 | View |
| Dudley† | 16 | 87 | 117 | 1 | View |
| Taunton | 21 | 95 | 163 | 1 | View |
| Aberdeen | 18 | 96 | 140 | 0 | View |
| Preston | 21 | 97 | 176 | 1 | View |
| Oldham | 24 | 105 | 149 | 0 | View |
| Wolverhampton | 38 | 108 | 196 | 1 | View |
| Lincoln | 23 | 110 | 213 | 1 | View |
| Bromley | 26 | 115 | 185 | 2 | View |
| Richmond | 20 | 124 | 213 | 0 | View |
| Solihull | 21 | 126 | 153 | 2 | View |
| Enfield | 26 | 132 | 249 | 0 | View |
| Glasgow | 23 | 137 | 192 | 1 | View |
| Worcester | 29 | 144 | 236 | 2 | View |
| Exeter | 28 | 147 | 210 | 0 | View |
| Cardiff | 34 | 150 | 233 | 0 | View |
| Chelmsford | 25 | 155 | 236 | 2 | View |
| Swindon | 23 | 158 | 315 | 1 | View |
| Norwich | 35 | 159 | 276 | 1 | View |
| Wakefield† | 15 | 161 | 263 | 1 | View |
| Stockport | 25 | 163 | 259 | 1 | View |
| Leeds | 31 | 167 | 286 | 2 | View |
| Southampton | 27 | 187 | 219 | 1 | View |
| Bolton | 25 | 188 | 264 | 1 | View |
| Nottingham | 26 | 198 | 367 | 1 | View |
| Gloucester | 24 | 201 | 215 | 0 | View |
| Croydon | 22 | 206 | 302 | 0 | View |
| Basingstoke | 20 | 209 | 345 | 0 | View |
| Guildford | 25 | 212 | 295 | 2 | View |
| Peterborough | 25 | 254 | 320 | 4 | View |
| Bristol | 34 | 262 | 479 | 1 | View |
† At or within one of the 15-business floor (Dudley 16, Wakefield 15). These figures are true for the businesses we hold but rest on the fewest of them, so one listing opening or closing can move the middle; they are the most likely to be withdrawn at the next refresh.
Branches of national brands are counted in these figures
9 brands in this table appear in 5 or more towns, covering 78 of the 971 estate agents with premises (8%). Half of those branches have 176 reviews or more; half of everything else has 129 or more. A national branch and a two-person independent sit in the same town figure, so an independent is reading a middle that those branches help to lift.
Treat 8% as a floor rather than a measurement. A brand is only spotted when it trades under the same name in 5+ towns; a franchise branch operating under a local name is indistinguishable from an independent in this data, so the real share is higher and we cannot say by how much. We publish one figure per market rather than two, because splitting on a signal this weak would put businesses in the wrong group.
We also hold estate agents in Lowestoft (13), Darlington (4) — but not the 15 businesses with premises we need before publishing a figure, so those towns get none.
What the spread means
An estate agent in Bristol needs 262 reviews to sit in the middle of the town; one in Shrewsbury needs 48. The same trade, the same country, and the number that means "average" is 5 times larger at one end than the other. Of the 39 towns, 0 have a middle under 20 and 38 have one of 50 or more; the town in the middle of the list is Enfield at 132. So a national rule of thumb - "get to 30", "aim for 50" - is right in some towns and wrong by a wide margin in others, in both directions.
Where the middle is bunched, a few reviews move a listing a long way: in Peterborough an estate agent at the middle (254) passes 4 competitors with five more; in Richmond the same five pass 0, because its 20 estate agents are spread from 44 to 226 across the middle half. The tightest market is Shrewsbury, where half the estate agents sit between 41 and 109 reviews.
Questions estate agents ask
- How many Google reviews does an estate agent need?
- Enough to be ahead of the estate agents a customer sees next to you, which depends on the town. Across the 972 estate agents with premises we hold, half have fewer than 132; in Shrewsbury the middle is 48, in Bristol it is 262. The table above gives your town's figure where we hold one.
- Which town's estate agents have the most Google reviews?
- Of the 39 towns with a published figure, Bristol: half its 34 estate agents with premises have 262 or more (checked September 2026). The lowest is Shrewsbury at 48.
- How many more reviews move an estate agent up in the local results?
- Fewer than most people expect, because the middle of each town is bunched. An estate agent sitting at the middle with five more reviews passes 0 to 4 competitors depending on the town; the "+5 passes" column gives each town's count.
See where your own listing sits
The review benchmark tool holds every trade and town on this page. Pick your town from the table above, or search for your business and it places your review count against the other estate agents in your town — free, no sign-up.
Other trades: Plumbers, Electricians, Roofers, Builders, Garages.
Where these numbers come from
For each town we read the public Google Business Profile listings Google returns for “estate agents [town]” — up to sixty — and keep only businesses with a street address in the town. Service-area listings with no address, suppliers and training providers, listings with fewer than three reviews, and businesses whose Google category is a different trade are all removed before anything is counted. A town is published only when at least 15 businesses survive that, and only while the figures are under 120 days old; a town whose figures go stale is withdrawn rather than shown as current. The trade-wide figure at the top is computed over every estate_agent with premises we hold, including the towns below the floor. We do not name businesses: the median, the spread and the count are the market; the names are not ours to publish.
972 estate agents across 41 towns, checked September 2026. DriveMoreReviews is a review-request service for UK trades; these figures are published free and may be quoted with a link to this page.
Want to move up the ladder?
Five more reviews moves an estate agent at the middle past 0 to 4 competitors, depending on the town. DriveMoreReviews texts the customers you already have and sends each one to your Google listing.